Search engines like to see nice mark-up… It allows them to more easily read what is on a site and its pages. Thus, make appropriate use of tags and eliminate any and all code bloat. Some suggestions along these lines include:

  • Use only one h1 tag and all other header tags appropriately
  • Ensure your code is semantically correct
  • Eliminate any bad or broken links
  • Make your page load times as small as possible
  • Load your Javscript and CSS externally